Open innovation refers to the collaboration between companies, startups, or individuals to develop shared innovations, such as new business models and technologies.
Such complex collaborations require the trust and understanding of each stakeholder.
Our journey in open innovation began in 2016, leading to the development of our unique PoC methodology through countless corporate-startup collaborations. (PoC Data and Business Intelligence)
We came across different needs and a variety of specific requirements from our corporate customers.
We documented our methods and actions in assessing a wide range of solutions for corporations and how to deliver them. The documentation helped us find engagement patterns that work and we customized them to each corporate client. (How to onboard startups to corporate innovation)
Mastering the art of corporate-startup partnerships requires hands-on experience. Starting on the right foot is key to overcoming challenges.
We supplemented corporate innovation consultancy services by actively taking part in the execution of corporate-startup engagements.
For corporations, launching an accelerator, corporate venture capital may be due in order.
But they are not starting points.
They are entities to scale impact and establish sustainable traffic with innovative stakeholders.
The starting point is taking action early with an iteration mindset to achieve suitable methods and processes for the unique corporate culture.
In the end, it's all about identifying the most critical needs or most promising opportunities and engaging.
We identified the various innovation needs of our corporate clients over the years. Our clients come from different industries, so we had to custom-design their open innovation paths. (Workinlot References)
The design was not enough. We had to iterate and test if it was suitable. So, we supported corporate clients with various services to help them evaluate and collaborate with startups.
It is possible to address corporate demand with a wide variety of technologies or business models.
To find the right startup match that accurately addresses the needs and proves its return on investment, we developed PoC (Proof of Concept) processes. (How PoCs Help Businesses Unlock Startup Potential)
In an inherently risky area like corporate innovation, we needed to gain experience to develop the PoC methodology, and it took a while.
In addition to innovation strategy consulting, we accumulated experience by managing implementation, that is, collaboration projects.
We recommend a similar path to most corporate firms.
It is necessary to start iterating and learning about collaboration projects and the innovation opportunities they offer. Only in this way can unlock the permanent mechanisms that will bring unique innovation to the corporation.
One day, you might need to establish a dedicated corporate acceleration program or corporate venture capital specific to your company. (Brisa Yolculuğun Öncüleri Startup Program Case Study)
Keep in mind, these are approaches aimed at making the successful experience in startup collaborations continuous, rather than just a starting point.
The stage of starting, recognizing external innovation and talents, and starting to evaluate joint opportunities can vary for each company.
The most efficient motivation for getting started is raising awareness and discovering what kinds of opportunities startup collaboration offers to the company.
Those who have a 'why' for innovation can endure almost any 'how.'
To help a company find the answer to why it should innovate, we developed two different services.
The first service we designed was Painstorming workshops.
This workshop serves as a check-up of inefficiencies focusing on separate business unit meetings. When all business unit meetings focusing on inefficiencies are complete, we end up with a more wholesome picture.
We use this picture to break down inefficiencies into open innovation calls for startups and tech SMEs.
Another starting level activity is ideation workshops.
Ideation workshops are generally used to explore new business models.
These new business models consist of value propositions that can be implemented alongside the company's main business model.
Ultimately, the goal is to identify the most critical needs or the most promising opportunities and start collaboration.
For companies that want to work with startups, technology R&D companies, or other technology firms, we provide more than a traditional consultancy service. We choose to facilitate startup engagement together with the corporate innovation champions. This allows us to collectively iterate a tailor-made open innovation path design for the company.
We call our human resource service intrapreneurs in residence.
Through collaborative efforts, most companies we've worked with have developed unique open innovation strategies and established innovation teams.
This shared experience has enabled them to launch corporate venture capital funds, open innovation platforms, and venture builder initiatives.
If you're ready to embark on a similar journey, let's connect.